A recent edition of The Economist had a spoof advice column in its business section, with this question and answer.
My manager often says that “we need to go to the
balcony.” Everyone else nods, but then they don’t actually go anywhere. As far
as I can see our office doesn’t even have a balcony. In a meeting the other
week one person said “this is a two-finger point” and the person running the
meeting replied “let’s double-click on that later.” I have no idea what is
going on half the time. What can I do to keep up?
Just hang in there. Incomprehension is an enormous part
of office life. You will eventually develop a sense of what phrases like this
mean. In fact, you will eventually start saying this kind of rubbish yourself
and someone else will write to me about you.
And now, my 300 word response…
Clarity, Originality, Simplicity
This blog is two years old. The first post was on July 3,
2022. If you’re still reading, thank you. (If you’re not, well, you’re not.)
So here is my vision for the next two years. Eyeballing the
blog’s performance to date, it’s clear when I run the numbers that the blog has
yielded a synergistic blend of low-hanging fruit coupled with a curated product
that consistently delivers even more than 110 percent.
Following what I am confident were best practices, and
without moving the goalposts, I have tried to bring to the table the blog’s
underlying core competencies, or strengths: words! Using words as
leverage, then, despite lots of moving parts in a robust competitive
environment that is the blogosphere today, more than once I’ve had to engage in
blue sky thinking as I’ve circled back to prioritizing the blog’s key
takeaways.
In mid-2023 I had an aha moment—something of a game changer,
you might say—when without reinventing the wheel I realigned the blog’s key
performance indicators to better gain traction as I sought enhanced reader
buy-in. And the bottom line? You, dear readers, are the deliverables.
Always aspiring to utilize cutting edge digitization
opportunities, I ran a beta version up the flagpole in November last year. Results
were mixed. Initially, I accepted that it is what it is and was tempted to
leave everything on the back burner. But, to my surprise, as the re-envisioned
approach broke down the silos that impacted the blog’s performance, I grasped
what could be achieved by thinking outside the box. The bandwidth we needed was
there all along.
You can be assured that the core values securing mission
alignment will sustain this blog going forward. You can be assured of the clarity,
originality, and simplicity you have come to expect.
[300 words]